The AI-Visibility Index
How well-known online stores score on what AI shopping assistants can actually read — the same free scan anyone can run, ranked side by side on one deterministic rubric.
| Brand | Score | Band | Categories passed | Gap to leader | Last scan | Open |
|---|---|---|---|---|---|---|
| 6 categories | ||||||
 NUXE #201nuxe.com |
24 | Barely understood | -71 | Oct 1 | ||
 Kitsch#200mykitsch.com |
32 | Barely understood | -63 | Oct 1 | ||
 The Woobles #198thewoobles.com |
38 | Barely understood | -57 | Oct 1 | ||
| The Conran Shop#199conranshop.com |
38 | Barely understood | -57 | Oct 1 | ||
 Schleich#197schleich-s.com |
39 | Barely understood | -56 | Oct 1 | ||
 Blenders Eyewear#195blenderseyewear.com |
40 | Barely understood | -55 | Oct 1 | ||
 Lids#196lids.com |
40 | Barely understood | -55 | Oct 1 | ||
 Intellijel #194intellijel.com |
42 | Barely understood | -53 | Oct 1 | ||
| #192magicspoon.com |
44 | Barely understood | -51 | Oct 1 | ||
 ButcherBox#193butcherbox.com |
44 | Barely understood | -51 | Oct 1 | ||
 Westwing#191westwing.com |
45 | Barely understood | -50 | Oct 1 | ||
 Sabian#188sabian.com |
46 | Barely understood | -49 | Oct 5 | ||
 Soup Stock Tokyo#189soup-stock-tokyo.com |
46 | Barely understood | -49 | Oct 1 | ||
 Jaded London#190jadedldn.com |
46 | Barely understood | -49 | Oct 1 | ||
 Daniel Wellington#186danielwellington.com |
48 | Barely understood | -47 | Oct 1 | ||
 OMHU#187omhu.com |
48 | Barely understood | -47 | Oct 1 | ||
 Blackstar Amplification#184blackstaramps.com |
49 | Barely understood | -46 | Oct 1 | ||
 Frank And Oak#185frankandoak.com |
49 | Barely understood | -46 | Oct 1 | ||
 NakedCashmere#182nakedcashmere.com |
50 | Partly understood | -45 | Oct 1 | ||
 Skullcandy#183skullcandy.com |
50 | Partly understood | -45 | Oct 1 | ||
Scores are automated estimates from a store's public pages at one point in time — not a rating, a certification, or the last word on any brand. Think we got yours wrong, or want it removed? Contact us or read the full terms.
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What is this?
A public index of well-known online stores, scored on how visible they are to AI shopping assistants like ChatGPT and Perplexity — the same free scan anyone can run, ranked side by side.
How are scores measured?
One deterministic 0–100 rubric across six categories — crawler access, structured data, titles and meta, social and canonical tags, image alt text, and content depth — checked against exactly what an AI crawler can see. No login, no admin access, nothing private.
Where's your store?
If it isn't listed, it isn't because we checked and it failed — the index only tracks a curated list. Run your own free scan and see the same six categories for your storefront.
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