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Meet Themes: your catalog, remixed for the way shoppers actually shop
This one's big. CortexGuard reads your whole catalog, spots the shopper vibes hiding in it, and turns each one into tagged products, a ready-to-go collection and markup AI shopping assistants can read. One approval. On the Scale plan.
Read the full note
What it's about
Open the new Themes page and you'll find your products grouped by what a shopper is after, things like “Urban Trailblazers” or “Rainy Day Commuter”, not your storefront theme. Like one? Approve it, and CortexGuard tags every product in it in one go, through the same Review Inbox approval you already use. Then give the theme a home: level up the collection that already fits it best, or spin up a brand-new one that stays a draft until you hit publish. Your storefront embed adds the theme to your product structured data and describes theme collections for AI shopping assistants, and a new Structured data tab in Settings puts you in charge of what it says. Also landing today: WooCommerce and uploaded-catalog stores now have a real plan of their own, so auto-enrich works for them on Growth and up.
Why we made this
Nobody asks an AI assistant for “jackets, category 14”. They ask for “gear for a rainy city commute”, and now your store has a great answer ready.
What this means for you
- A whole theme goes live across every product in it with one approval.
- AI assistants get a real page to recommend, on your terms: draft first, published when you say so.
- WooCommerce and uploaded-catalog stores get the features their plan includes.
Good to know
Themes is part of the Scale plan; other plans see what it does and how to unlock it.
Shopify asks you to approve two new permissions once (reading your theme and publishing collections) so CortexGuard can check the embed and publish a collection you choose to publish.
Changing a WooCommerce or uploaded-catalog store's plan is done by email with us for now.
What this means for you
- A whole theme goes live across every product in it with one approval.
- AI assistants get a real page to recommend, on your terms: draft first, published when you say so.
- WooCommerce and uploaded-catalog stores get the features their plan includes.