A storefront that feels made for each shopper
CortexPersona builds a living profile — a persona — for every shopper from their orders and on-site behavior, then personalizes what they see. It starts with a "For You" page tailored to each customer, rendered right on your storefront and in their pocket.
Every shopper sees the same store — that's the missed opportunity
Most storefronts show every visitor the same products in the same order, regardless of what they've bought or browsed. The shopper has to do the work of finding what's right for them. CortexPersona flips that: it learns each shopper's taste and surfaces the products most likely to be right for them — turning a static catalog into a personal storefront.
Personal, from the first visit
A persona per shopper
An evolving profile of each customer's taste, built from their purchases and behavior on your store.
"For You" page
The first surface: a personalized feed of products tailored to each shopper, rendered right on your storefront.
Order & browsing signals
Purchase history plus on-site behavior — views, searches, cart activity — combine into a richer, more accurate persona.
Powered by your catalog
Because it personalizes on your enriched catalog's real attributes, recommendations are relevant — not just "others also bought."
Hybrid AI engine
Fast attribute-based matching for the live page, with an AI layer that ranks and explains why each pick fits the shopper.
Privacy-first by design
Shopper data stays isolated to your store, is handled with consent, and is built to meet GDPR, CCPA, and major platform requirements.
One persona, personalized everywhere
The same intelligence powers a "For You" page on the storefront and in the mobile app — re-ranking your catalog live for whoever's looking.
A "For You" page, re-ranked live
As a shopper's persona shifts, the grid re-orders in real time — the most relevant products rise to the top, each scored against their taste.
- Renders natively on your storefront theme
- Re-ranks instantly as behavior changes
- Every tile carries a match score
It learns each shopper's taste
Every order, view, and search builds a living persona — taste tags and category affinities that sharpen over time and drive what each shopper sees.
- Taste tags inferred from real behavior
- Category affinity, weighted and ranked
- Updates continuously, never stale
And it shows its work
Every recommendation comes with a match score and the real reasons behind it — drawn from the shopper's behavior and your enriched catalog's attributes.
- A transparent match score per product
- Human-readable reasons, not a black box
- Grounded in your catalog's real attributes
Smarter personas, on your terms
CortexPersona understands real intent, surfaces the themes hiding in your catalog, and sets up in minutes on what you already have.
Trail Running ShoeCounts
Kids' WatchGift · set aside
Cabin Travel BackpackCounts
Taste Profiles
Learn who each shopper really is — gift purchases are detected and set aside so they don't skew the persona, and shoppers can see exactly why they're seeing each pick.
Theme Studio
Discovers the themes running through your catalog and groups products around them — nothing is tagged or published until you review and approve.
Set up in minutes
CortexPersona reuses the catalog CortexGuard already synced — no duplicate syncs, no waiting. You're personalizing almost immediately.
From signals to a personal storefront
Connect your store
Connect CortexPersona to your store. It learns from order history right away, with consent-based browsing signals on top. Shopify is our first channel.
Build personas
Each shopper gets an evolving persona from their behavior — matched against your enriched catalog.
Personalize the storefront
Shoppers get a "For You" page tuned to them — the first of more personalized surfaces to come.
Good to know
Explore the platform
A storefront made for each shopper
CortexPersona is in development — the personalization layer of the CortexCommerce suite. Join the early-access list and we'll let you know the moment it's ready for your store.